iPhone 17 Pro Max preview: Launch date, chip, camera, price, options of device

Apple's flagship smartphone launch is expected date is September 2025.

The Apple iPhone 17 Pro Max is widely expected to launch in September 2025, aligning with Apple’s traditional annual iPhone event.

While Apple hasn’t confirmed the exact date of launching, industry watchers, including Bloomberg’s Mark Gorman, says that a launch in the first half of September, potentially between September 10 and 13.

Here is a breakdown of what is available -- and what has been leaked or rumored -- about next year's flagship iPhone:

Design, exhibit

The iPhone 17 Pro Max is likely to sport a new rear camera module with a more streamlined design compared to what is found in iPhone 15 and iPhone 16 series devices.

The displays are anticipated to be around 6.7 inches in size for the Pro Max featuring continued utilization of LTPO OLED and ProMotion 120Hz refresh rate.

Processor: A19 Pro Chip

The Apple A19 Pro will most probably be driving the iPhone 17 Pro Max and will be manufactured with TSMC’s second-generation 3nm process to have enhanced efficiency and performance. Apple is making a major investment in customized silicon development to drive AI performance and in-device machine learning, The Information reports.

Camera: Big changes ahead

One such rumor, which has been reported by The Elec and 9to5Mac, is a total overhaul of the rear camera module, potentially to fit in new sensors or optimize layout.

Pro models are also said to have dual recording functionality so users can record both front and rear camera video at the same time — a feature reportedly unique to the iPhone 17 Pro and Pro Max.

Storage & Choices

Apple has yet to officially announce new storage options, but the iPhone 17 Pro Max is rumored to have:

· 256GB base model
· For professional users, photographers, and creators: up to 2TB
· Colour and materials options might also be transformed with a lighter titanium frame rumoured to arrive in 2025 along with fresh colour finishes.

Software & AI Features

· iOS 19-powered iPhone 17 will probably bring more AI capabilities to devices, in line with Apple's overall move towards personalized, private intelligence. Apple has also indicated greater merging of AI-driven tools for photography, work productivity, and accessibility.

Price?

· No official word on pricing yet.
Historically, we would anticipate the iPhone 17 Pro Max to begin at $1,199 and possibly go even higher based on storage options. The prices might also be affected by increasing component prices or newer premium features.

Leaks
If leaks are to be believed, Apple’s best phone to date will be iPhone 17 Pro Max featuring state-of-the-art design, a new powerful processor, and groundbreaking camera features. Apple’s September 2025 keynote is turning out to be one of the most eagerly awaited tech events of the year.